Mysteryshopping testing on lekarna.cz e-shop

The aim of the campaign was to bring as many visitors as possible to the lekarna.cz e-shop. We were looking for 200 testers who would be willing to buy on the e-shop with a discount. After creating an order, the testers shared their experience in the form of an objective review. They evaluated the quality of service, complete offer and orientation on the e-shop page. For the implementation the community ŽENY s.r.o. was chosen. We supported the testing with a banner campaign and a challenge for beauty products package.

291 548

Views on the web

RU article so-called test challenges.

33 663

Display banner

Targeted support on zenysro.cz.

553

Number of people enrolled in testing

Interested women who wanted to buy on lekarna.cz.

97%

Satisfaction

Satisfaction rate of testers with their e-shop purchase.

Reviews posted on:

194

reviews

190

reviews

How was the campaign?

Interest in buying with the discount was high, so testers were selected within the first week of the test challenge launch. The women made the purchase subsequently within the next two weeks and shared their reviews in the ŽENY s.r.o. community and also on Heureka.cz, with 194 women out of a total of 200.

What can be the benefit of cooperation?

The advantage of testing a service or purchase directly is always high traffic to the client's website, subsequent registration of testers and purchase. If an e-shop uses this potential, it can gain hundreds or more new customers. This format of e-shop testing also strengthens brand trust building.

Lékárna.cz

The first Czech internet pharmacy founded in 1999, since 2003 operating as an e-shop. The wide offer includes not only medicines, but also dietary supplements, health food, baby and mommy supplies, dermocosmetics, eco-friendly products and veterinary medicine. All of this at a good price, affordable postage, perfectly packed and quickly delivered directly to the customer's home or to more than 1400 pick-up points.

web link

Client statement:

"Thanks to testing on the zenysro.cz community, we were able to target new potential customers who responded to the vouchers with a 95% success rate. We benefited greatly from the feedback on the range breadth, speed of delivery and price of shipping directly from female consumers who gained new experience and gave us new suggestions. We also appreciated the fast approach to the campaign and providing feedback and reviews on the eshop and price comparison site."

Vladimír Finsterle

Executive Director lekarna.cz

Brand Testing Club statement:

"Every campaign is a challenge for us and we try to do everything in a way that makes it a fun experience for testers and clients. That's why when a client decides to test their service directly in the form of a purchase, it shows that they are ready for objective feedback, want to push their service further and are not afraid of the voice of potential new customers they may get through the campaign. We really enjoy this kind of cooperation!"

Eva Čejková

Founder & CEO

“Find out how we can help you with Brand Testing Club”

Michaela Antikainen - Sales Development Representative Brand Testing Club

Brand Testing Club is a new marketing tool that aims to help brands test products and generate reviews across Europe along with other authentic content from testers. This creates priceless advertising that customers trust.

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