The aim of the campaign was to bring as many visitors as possible to the lekarna.cz e-shop. We were looking for 200 testers who would be willing to buy on the e-shop with a discount. After creating an order, the testers shared their experience in the form of an objective review. They evaluated the quality of service, complete offer and orientation on the e-shop page. For the implementation the community ŽENY s.r.o. was chosen. We supported the testing with a banner campaign and a challenge for beauty products package.
RU article so-called test challenges.
Targeted support on zenysro.cz.
Interested women who wanted to buy on lekarna.cz.
Satisfaction rate of testers with their e-shop purchase.