Client assignments may vary. And so the possibility to involve testers in the creation of the product is attractive not only for us, but also for the testers themselves. Especially when the product is yet to be launched. That's why we came up with a campaign with the I Love Hummus brand, in which we selected 100 testers and started pre-testing the healthy snack. In doing so, we generated not only user reviews, but also other data needed to start selling this new product combination.
Every involved user shared their experience and feedback in an online survey.
Detailed feedback from each tester on the healthy snack combination after testing it.
The result of the testers in the form of Net Promoter Score.