Bosch use the User-Centricity approach. This means that they care about customer feedback. In fact, they try to use it effectively and improve their products accordingly.
Perhaps what bothered Bosch even more was the lack of quality reviews for the newly launched products. They saw product testing as an opportunity to expand product awareness, increase sales and prepare for the upcoming marketing campaign.
Together, we started by describing the target customer groups and selecting products to test. In the end, the testers could choose between the measuring laser (tested on TV) and the cleaning brush.
The result was heaps of quality reviews (120), authentic photos from testers and a tripling of cleaning brush sales.
We tested the cleaning brush and the measurement laser.
Bosch definitely impressed our testers.
That's how many viewers watched the announcement of the testing on Na Houpačce.
Bosch will use the photos and videos from the testers in its next marketing campaign.
