Today, we can choose from a variety of ways and tools to make our corporate brand more visible. The possibilities start in the online world and far from ending with print advertising in magazines or on billboards. But print advertising in particular has one big problem. How do you measure how many customers a billboard by the highway brought in? How many drivers were actually persuaded by a catchy slogan? Unfortunately, such conversion is hard to measure.
To achieve quantifiable results from the marketing campaign, Inproducts relied on the cooperation with Testuj.to. It sent 7 of its products for testing in order to increase the visibility of its brand. Once again, the ŽENY s.r.o. community did not disappoint. In total, it brought 615 honest reviews and testers shared their experiences widely on social media.
To get objective reviews.
There was no need to persuade them.
Posted on 3 sites.
The main goal was to increase visibility.