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The effect must be measurable and tangible OR testing goods with Inproducts

Today, we can choose from a variety of ways and tools to make our corporate brand more visible. The possibilities start in the online world and far from ending with print advertising in magazines or on billboards. But print advertising in particular has one big problem. How do you measure how many customers a billboard by the highway brought in? How many drivers were actually persuaded by a catchy slogan? Unfortunately, such conversion is hard to measure.

To achieve quantifiable results from the marketing campaign, Inproducts relied on the cooperation with Testuj.to. It sent 7 of its products for testing in order to increase the visibility of its brand. Once again, the ŽENY s.r.o. community did not disappoint. In total, it brought 615 honest reviews and testers shared their experiences widely on social media.


7

Test challenges

To get objective reviews.


1539

Applications from testers

There was no need to persuade them.


615

Total number of reviews

Posted on 3 sites.


40 %

Increase in e-shop traffic

The main goal was to increase visibility.


Recenzie umiestnené na:

213

recenzií

189

recenzií

213

recenzií

How to make yourself visible despite a modest budget?

Inproducts also faced the problem of unmeasurable campaigns in magazines or on TV. The company was looking for a marketing strategy that would make it stand out in the eyes of its customers while delivering tangible and measurable results. In addition, it had to keep in mind its limited budget. Inproducts was also concerned about the lack of feedback. Without it, it was often difficult to find all the imperfections in their nanotechnology. There was a lack of objective evaluation from consumers themselves.

Testing brought a 40% increase in e-shop traffic

In order to increase visibility and provide authentic reviews, Inproducts selected 7 products from the ranges of impregnation for footwear, clothing, leather seats, tents or backpacks for testing. Volunteer applications from microinfluencers soon started piling up and Inproducts actually got the visibility it wanted. It enjoyed a 40% increase in average monthly traffic to its e-shop and improved product positions on Heureka by up to 9 places in its category. It has also benefited from the feedback shared by testers on social media, which helped to identify weaknesses in the products and subsequently adjust them to customer expectations.

Inproducts

Inproducts focuses on the production of premium impregnation for textiles, especially for hiking enthusiasts.
odkaz na web

Vyjadrenie klienta:

"We were first introduced to Testuj.to at one of the trade fairs we regularly attend. We liked the possibility of visibility and feedback and decided to cooperate. We did the right thing. Now we are experiencing our second Christmas, we are moving up in the Heureka rankings and the traffic to our e-shop is increasing. And above all, the results are finally measurable. I would like to praise especially the account managers Tomas and Pavlina, who also met our extra requirements. What they promised, we got."

Martin Faltýnek

Graphic design & marketing

Vyjadrenie Testuj.to:

"I was introduced to impregnation sprays with various applications at one of the Prague trade fairs. We immediately hit it off with the client Inproducts and decided to take advantage of it. I liked their products and Inproducts liked the opportunity to involve their products in testing that could bring long-awaited visibility and authentic reviews. Interesting results mark the successful course of the campaign, which was also helped by the flawless and fast communication, in addition to the great interest of the testers."

TOMÁŠ BUŠEK

Community sales manager
Michaela Antikainen

“Zistite, ako vám s Testuj.to môžeme pomôcť”

Michaela Antikainen - Sales Development Representative Testuj.to
Brand Testing Club is a new marketing tool that aims to help brands test products and generate reviews across Europe along with other authentic content from testers. This creates priceless advertising that customers trust.
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