UGC, or user-generated content, is one of the best ways to promote your products. It's proven to increase conversions, promote brand trust, and is always authentic and relevant to your clientele. It's in every brand's interest to have as much of it as possible, but not everyone knows how to do it. Discover the best strategies in today's article!
They influence purchase decisions for up to 80% of people , increase conversions by tens of percent and are often up to three times more authentic than traditional advertising. This also makes UGC an invaluable marketing potential that is worth exploiting to the full. But first you need to collect it effectively...
On the website, in the newsletter, after the purchase of a product, in social media stories. According to surveys, 7 out of 10 people listen1, all they need is a well-targeted request.
A discount, a free tester, free postage or access to a new product pre-sale. All of these benefits motivate up to 73% of people2, according to surveys. At the same time, if they receive your product in return for their efforts, they are likely to reshare it, thus multiplying the effect.
Simply making their creation visible on your profile is also a common practice. For example, The Rock does this regularly, actively posting reaction videos to his fans' posts.
Most people take between 150 and 250 photos and videos a month3 that they then immediately share online. If those images include images of your products, you need a way to effectively but non-violently connect your brand with them. Hashtags are literally made for this.
Public contests are a classic marketing strategy that also works great for generating UGC. Whether it's a sketch shoot, the prettiest photo or the funniest story, the foundation for success is always there:
Nano and micro influencers are generally people who have 100 to 10,000 followers on their networks. They are often organic community creators who still manage to maintain full contact with their audience and their work is accepted as more credible than bigger names. They can take full advantage of this when promoting your products, on better financial terms.
Creating and sharing photos, videos and other types of content is mandatory for our testers. As a brand, this gives you a wave of content that will boost your social media algorithm and SEO. You also have free rein to use the material in advertising. Learn more and test with us today!
