A large number of quality reviews will be absolutely crucial for brand trust and sales in 2023. How do you get your customers to write as many as possible? A new study of 9,000 buyers offers answers.
Make sure they're about you! The findings of a new study1 from 2022 that gathered 9,000 buyers from all generations, from Boomers to the currently youngest Gen Z, will help you do just that.
When a product thrills customers, 92% will immediately share it in a review. But unfortunately, the effect works the other way around - if a brand disappoints, 76% complain immediately.
The effects were identical across generations, so this is a robust, trustworthy result.
Visual content massively increases conversions and text credibility2. If you're serious about review marketing, you need to have it with every review.
If a client has purchased a product for the second time, the chances of them writing a review increase by up to 86%.
A big motivation to write reviews is to help others. It's not surprising, therefore, that a massive 89% of buyers are more likely to leave a review for a product with few reviews to make it easier for others to buy.
71% of people say that a high product price does not increase their willingness to write reviews. For marketers, this is a clear signal that a premium offer alone is not enough for review marketing.
Only 6% of respondents write product reviews on the day of purchase, with a massive 63% waiting up to a week. This time window is therefore the time for any writing prompts. And don't be afraid to write multiple times - while one email will get 68% of people to write a review, you'll need to get two/three more reminders to attract the rest of the population.