Case Studies

120 women shopped at Trenýrkárna.cz and shared reviews of the e-shop and the products they bought

Written by Brand Testing Club | Mar 30, 2021 1:53:00 PM

We have tested the purchase and services offered by the Trenýrkárna.cz e-shop on the ŽENY s.r.o. community. The testers received a discount voucher worth CZK 300 for the entire purchase. The order was conditioned by a minimum value of 500 CZK and the purchase of at least one piece of Styx shorts.

How did the campaign go?

130 testers were involved in the testing and were sent a unique discount code to purchase. The selected tester knew in advance what her obligation was for the voucher she received. Our selected female consumers had to purchase from the e-shop, test the product and then write an objective user review. The reviews were then shared on the ŽENY s.r.o. community, on Heureka.cz and they also had to rate the purchased product on the Trenýrkárna.cz e-shop.

Added value for the client as an extra bonus

Thanks to this form of testing, the client gained new customers, increased brand and product awareness. He also gained additional information from all those who applied for testing in the form of feedback on specific questions in the survey.