Weleda's new night cream proved successful abroad, but lacked the domestic feedback to support a local promotional campaign. And because the results of the foreign studies were not relevant, Weleda let our testers try the cream. They were delighted with the results - 97% of people would recommend the cream to their family and friends, and they appreciated the little details, such as the fragrance, which the company mixes itself. Weleda used the content from the 29 reviews in a newsletter and social media campaign. In short, a product launch as it should be!
Weleda has developed a new night cream with pomegranate and maca-peptides. It has undergone clinical trials abroad and quickly proved its worth. However, when entering the Czech market, Weleda encountered a lack of content - Czech men and women were not yet familiar with the cream and the brand was hesitant about what to communicate in the local campaign. So it decided to rely on quality reviews first. Time for testing!
Our testers wrote 29 of them for Weleda and did not spare any praise - 97% of them would recommend the product to their family and friends, appreciating the scent, the composition and the new glass packaging. The texts were accompanied by great photos. Weleda verified that the product would hold up and gained valuable insight on which to build an emailing campaign and social media promotion. The success of the whole project is evidenced by the high NPS of 9.1.