Czechs knew it only as expensive chocolate from Prague for tourists.
Design packages, quality ingredients, chocolate with real chocolate and stone shops in Prague. It all worked great until the coronavirus pandemic hit. Steiner and Kovarik Chocolate lost its loyal tourist customers and had to turn its attention to an e-commerce solution.
To let the mainly Czech audience know about the quality chocolate, Steiner and Kovarik Chocolate used the help of Brand Testing Club. Together, we prepared a sweet testing challenge with the aim of teaching Czechs how to eat quality chocolate.
Steiner and Kovarik chocolate was very popular with tourists. Their brick-and-mortar shops were always full of chocolate lovers from all over the world who wanted to reward their taste buds or were just looking for an original souvenir from their holiday. Then came the pandemic and the doors of the Steiner and Kovarik shops had to close. The tourist traffic disappeared from the streets of Prague and with it the greatest buying power. True, they already had an e-shop ready at that time, but it was never a priority. So Steiner and Kovarik faced a difficult task. To show the Czechs that their chocolate is much more than just a tourist attraction, to justify their price and to get new customers to the e-shop.
So we put out a testing challenge, prepared the packages and sent them out to testers. They tasted the chocolates, took photos and wrote a huge number of reviews. Thanks to the campaign with Testuj.to, Steiner and Kovarik achieved a 16% increase in website traffic and a 15% increase in orders. They found out how to communicate quality better and the reasons why Steiner and Kovarik chocolate is more expensive than other chocolate bars and why Czechs should include it among their favourite sweets. A pleasant surprise was the valuable feedback on the design of the packages, which testers praised.