Client assignments may vary. And so the possibility to involve testers in the creation of the product is attractive not only for us, but also for the testers themselves. Especially when the product is yet to be launched. That's why we came up with a campaign with the I Love Hummus brand, in which we selected 100 testers and started pre-testing the healthy snack. In doing so, we generated not only user reviews, but also other data needed to start selling this new product combination.
We have selected the community of ŽENY s.r.o. for the testing, which supported the testing challenge on the homepage of the website, on social networks and in the newsletter. The testers were selected within the first week of launching the testing challenge and the return rate of reviews was almost 100% within the first three weeks of the campaign. Testers picked up two boxes of Original BIO Hummus and two types of Zemanka crackers at the ŽENY s.r.o. office in Prague. They tested and shared a review and online survey.
In addition to the reviews, the testers had the opportunity to participate in an online survey on the topic of which flavour of crackers they liked better in combination with hummus and whether the size was enough for them. They also contributed to the snack's packaging, name and price.