Bosch use the User-Centricity approach. This means that they care about customer feedback. In fact, they try to use it effectively and improve their products accordingly.
Perhaps what bothered Bosch even more was the lack of quality reviews for the newly launched products. They saw product testing as an opportunity to expand product awareness, increase sales and prepare for the upcoming marketing campaign.
Together, we started by describing the target customer groups and selecting products to test. In the end, the testers could choose between the measuring laser (tested on TV) and the cleaning brush.
The result was heaps of quality reviews (120), authentic photos from testers and a tripling of cleaning brush sales.
Despite an extensive marketing campaign on many platforms, a new product without reviews does not go down well with users. Bosch needed to prepare for a situation where a customer sees a product in a banner ad, for example, and clicks through to find reviews right away. At the same time, the feedback was also missing for the developers so that they could further improve the product. User-centricity is a priority for Bosch.
Bosch saw the whole testing as a kind of backdrop for the upcoming marketing campaign. We tested measuring lasers and cleaning brushes, and testers shared photos and videos in addition to reviews. Bosch used this material in a large-scale marketing campaign through banners, YouTube ads, etc. that caused sales of the UniversalBrush to triple.