MAST - Jaegermeister wanted to take advantage of the increased popularity of online shopping for its Cointreau orange liqueur. It was looking for a way to promote the small brand and gather enough reviews to boost sales.
We reached 50 female testers over the age of 25 with a pre-testing style challenge. In addition to their reviews, they also surprised us with a number of creative ideas on how to serve Cointreau liqueur. Together with the testers' high-quality photos, this makes for great material for marketing communications.The collected reviews were then translated into Slovak using Testuj.to, and suddenly there were twice as many.
During the pandemic, customers got used to online shopping. For some products, online placement suits them, but for others it is a bit unusual. Alcohol, for example. It's never been sold online before. That's why French liqueur Cointreau has been looking for ways to adapt to the situation effectively, to raise its profile, to make customers believe in it and to buy easily online. MAST - Jaegermeister (under which the Cointreau brand belongs) was also interested in consumer feedback. Specifically, whether they saw any similarities in the product to other alcoholic drinks that are suitable for simple home mixed drinks. Before launching, it was necessary to verify that consumers perceived the added value of Cointreau liqueur.
For this occasion, we chose pre-testing style testing. This method is suitable for products that have low consumer awareness or have not yet entered the market at all. By the time you officially launch them on the market, you will already be provided with a sufficient number of reviews and therefore a competitive advantage. We put out a test call and the first applications from testers didn't take long to come in. We collected a total of 100 reviews, got feedback on the taste of the liqueur, increased overall sales in the key summer period and measured 90 NPS (net promoter score - an indicator of customer loyalty).