Adrop.cz has been offering experiential gifts to its customers for 16 years.
However, after the arrival of the coronavirus pandemic, Adrop.cz experienced a significant drop in sales and number of customers. However, thanks to Proficio's collaboration with the Testuj.to platform, they have managed to bring the experience to potential customers' homes. Together, we achieved this through special packages with VR equipment that testers could order and try out.
The result was 148 unique reviews, photos and other material for marketing communications.
The experience agency Adrop.cz has become another victim of the coronavirus pandemic. It caused a drop in sales. No wonder. The pandemic trapped former customers at home and they lost interest in experiences. That's why Adrop.cz came up with the idea of combining experiences with VR (virtual reality), which has been on the rise in recent years. So how can we make the pandemic more enjoyable for people and bring the experience to their homes?
Adrop.cz set the goal to deliver an unforgettable experience to people's homes. Specifically, in the form of special packages with VR equipment that people could test. That was something for us. We set up a testing challenge and for a month and a half we provided virtual reality kits to testers. The way it worked was that the tester always booked a date for a courier to bring the set to them and then two days later they would come back for it again. In the end we got 148 authentic reviews, many photos and material for marketing communication.