High quality reviews contributed to the brand gaining a stable place in the market

Children's magnetic building sets are popular, but it was not easy for toySimply to break into the Czech and Slovak market. Their MiDeer educational building sets are of high quality and cheaper than the competition, but lack of reviews and trust in the brand have been reducing sales significantly. That's why toySimply started cooperation with us. Our goal was to increase brand awareness, get enough reviews for the MiDeer building sets and thus help them and the brand to validate quality and appear more trustworthy.

And what are the results?

The whole campaign took only 24 days. A total of 1,514 people in the Czech Republic and Slovakia expressed interest in testing the building sets. The client received 196 unique reviews, 100% recommendations, an average rating of 4.9, increased sales of the tested sets, high quality UGC and built brand credibility.

Check out a selection of our testers' posts on instagram: In addition to the UGC created for the reviews, testers shared photos and videos on Instagram. The testers' profiles ranged from hundreds to ten thousand followers, so the campaign and the products themselves were extensively promoted on social media.

Low brandtrust and lack of reviews hampered sales

The main problem that toySimply faced was gaining a stable position on the Czech and Slovak market. MiDeer educational sets were neither well-known nor popular among parents and customers preferred to buy more expensive and well-known competitors' sets, which seemed more credible thanks to reviews. Low brandrtust, doubts about the quality of the product, lack of reviews, minimal feedback, and hesitancy of potential customers were the problems the company faced.

Successful campaign yielded exceptional results  

The campaign, tailored to the brand and the company, delivered great results. The campaign itself lasted only 24 days, yet a total of 1,514 testers in the Czech Republic and Slovakia signed up to testing. The fact that parents were interested in the tested sets was confirmed almost immediately and it only validated our theory that the problem is not the product itself, but the lack of reviews and the low (or non-existent) reputation of the brand. Testing the building sets produced 196 unique reviews. The amount of reviews immediately increased brandtrust and boosted sales. With a 100% recommendation rate and an average rating of 4.9, the title "verified by customers" gained more weight. Among other things, during the testing, testers created high-quality and numerous UGC content on their own initiative, which they shared on their social networks.