Children's magnetic building sets are popular, but it was not easy for toySimply to break into the Czech and Slovak market. Their MiDeer educational building sets are of high quality and cheaper than the competition, but lack of reviews and trust in the brand have been reducing sales significantly. That's why toySimply started cooperation with us. Our goal was to increase brand awareness, get enough reviews for the MiDeer building sets and thus help them and the brand to validate quality and appear more trustworthy.
And what are the results?
The whole campaign took only 24 days. A total of 1,514 people in the Czech Republic and Slovakia expressed interest in testing the building sets. The client received 196 unique reviews, 100% recommendations, an average rating of 4.9, increased sales of the tested sets, high quality UGC and built brand credibility.
Reviews placed on:
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reviews
49
reviews
49
reviews
49
reviews
Preview of reviews:
MiDeer Colourful magnetic building set 100 pcs
A nice colourful magnetic building set that develops children's imagination. Thanks to the transparent pieces that let light through, it creates original light formations on the floor. The large number of pieces allows you to assemble even larger creations. The edges of the pieces are shaped at 90°, making the kit more suitable for 2D or rectangular 3D constructions, but with a little more skill, more varied solutions can be achieved. My five year old daughter likes it.
Dagmar
Community tester
MiDeer Colourful magnetic kit animals 40 pcs
Magnetic building set with animals - this is a hit for all girls and boys. And actually also parents ❤️ Fun for the whole family. Developing creative thinking, fine motor skills, concentration and imagination - all thanks to the magnetic building kit. The kit exceeded expectations.
Lenka
Community tester
Check out a selection of our testers' posts on instagram: In addition to the UGC created for the reviews, testers shared photos and videos on Instagram. The testers' profiles ranged from hundreds to ten thousand followers, so the campaign and the products themselves were extensively promoted on social media.
Low brandtrust and lack of reviews hampered sales
The main problem that toySimply faced was gaining a stable position on the Czech and Slovak market. MiDeer educational sets were neither well-known nor popular among parents and customers preferred to buy more expensive and well-known competitors' sets, which seemed more credible thanks to reviews. Low brandrtust, doubts about the quality of the product, lack of reviews, minimal feedback, and hesitancy of potential customers were the problems the company faced.
Successful campaign yielded exceptional results
The campaign, tailored to the brand and the company, delivered great results. The campaign itself lasted only 24 days, yet a total of 1,514 testers in the Czech Republic and Slovakia signed up to testing. The fact that parents were interested in the tested sets was confirmed almost immediately and it only validated our theory that the problem is not the product itself, but the lack of reviews and the low (or non-existent) reputation of the brand. Testing the building sets produced 196 unique reviews. The amount of reviews immediately increased brandtrust and boosted sales. With a 100% recommendation rate and an average rating of 4.9, the title "verified by customers" gained more weight. Among other things, during the testing, testers created high-quality and numerous UGC content on their own initiative, which they shared on their social networks.
ToySimply is a distributor of educational and child-developing toys on the Czech and Slovak market. Their motto is "Discover, fun, art" and even in this spirit their toys are truly interactive, fun and stimulating.
Client's statement:
100% of testers recommend us. This is something that has made us very happy. I'm glad we went for the collaboration. Getting reviews on Heureka is complicated, and now we finally have them.
Dita Pryglová
Owner
Brand Testing Club statement:
Since the selection for testing was completely random, the testers included people with Instagram profiles ranging from hundreds to ten thousand followers. In addition to reviews, UGC content and market research, this also gave the client a lot of social media exposure. We were also very pleased that the client appreciated the communication and effort to meet all the requirements from our team. We approach every campaign with 100% commitment, so we are very happy that clients can appreciate our best efforts!
Kateřina Panská
Project & Customer Success Manager
