For our client, it was crucial to find out how consumers think about the brand and the yellow line of products, what they expect from the brand, whether, for example, the information that these products are produced under the same conditions as certified pharmaceuticals plays a role for them, and how Walmark products stand up to them. This is despite the fact that the brand has been on the market for a long time.
Testovány byly produkty žluté řady Walmark. V každé zemi, Česko, Slovensko, Maďarsko, Litva, byly testovány tři produkty po 50 kusech, celkem tedy proběhlo 12 testování. Původně se plánovalo, že se v každé zemi budou testovat stejné produkty, nicméně každá země chtěla testovat své bestsellery, a tak bylo rozhodnuto, že si každá země vybere k testování produkty podle svého výběru. Výzvou pro nás bylo připravit vůbec první testovací kampaň na neznámém litevském trhu.
As part of the campaign, our client received more than 900 reviews along with information on the popularity of each product in each country. We found out that the most popular product in the Czech Republic is Beta Glucan, in Slovakia Evening primrose, in Hungary Plus Mega D Forte and in Lithuania Calcium-Magnesium-Zinc. The products received an average rating of 4.8 stars and the materials and reviews can be used by our client for e-commerce, social media and communication with the professional public. Walmark chose to use our review translation service and can now use the reviews in all the countries in which they operate. The value is multiplied by their usability.
In addition to the UGC material, our client received thousands of questionnaires about our testers' preferences and detailed analysis with clear graphs and tables that our client can use for further marketing planning and development.
Testing across the four countries was very successful. In the Czech Republic, Beta Glucan was the highest rated product, with a rating of 4.8 and 132 reviews, where testers appreciated most the natural ingredients and quality. In Slovakia, the top-rated product was the dietary supplement Evening primrose 1000 mg, which received a rating of 4.6 and 131 reviews. Testers stated in their reviews that their skin quality improved after taking the dietary supplement and that they would continue to recommend the product. Although we are still building Testuj.to's reputation in Hungary, we managed to get 84 reviews and a rating of 4.9 stars. The highest rated product was Plus Mega D Forte 4000. Testing in Lithuania was also successful, where, although it was the first testing campaign, the most popular product, Calcium-Magnesium-Zinc, received a rating of 4.8 and 91 reviews. The Walmark yellow products campaign can thus be described as very successful.