Testing with NaturaMed was a common routine but brought unexpected results. The brand wanted an objective opinion on their product OmegaMarine Forte+. NaturaMed believed the product would stand up to the market. But what did customers think? We asked the Ženy s.r.o. community, and 92 reviews were very clear.
Testers are excited, 93% would recommend the product. Once the client posted the reviews on the website and Heureka, other customers started to write reviews of their own. In addition, the brand's reach on social media increased, one of the posts even had 50 000 views. Traffic to the product page also increased significantly, specifically by 3 617 followers.
The NaturaMed brand imports natural food supplements from Norway. The company was excited about its new product, OmegaMarine Forte+, and believed in its effects 100%. Still, the company wanted to offer customers more objectivity and make their decision easier. They needed to get an unbiased opinion. A secondary goal was PR promotion of the company, so they decided to contact Testuj.to.
For testing with NaturaMed, we approached the Ženy s.r.o. community. We selected the top 50 testers from 468 applicants. The result was 48 information-dense reviews and generally positive feedback on the product. 93% of testers would recommend it to others. They especially appreciated the ease of swallowing and the absence of fishy smell and taste. Testers were very active on social media, which resulted in NaturaMed posts reaching tens of thousands. The PR goal of spreading brand awareness was also met, with website traffic increasing by 3 617 visitors. The testing had an avalanche effect. When new customers saw that there were already reviews for the product, they decided to post their own. The brand thus gained, and continues to gain, a lot of extra organic reviews, completely free of charge. And that's the way it should be!