The aim of the campaign was to bring as many visitors as possible to the lekarna.cz e-shop. We were looking for 200 testers who would be willing to buy on the e-shop with a discount. After creating an order, the testers shared their experience in the form of an objective review. They evaluated the quality of service, complete offer and orientation on the e-shop page. For the implementation the community ŽENY s.r.o. was chosen. We supported the testing with a banner campaign and a challenge for beauty products package.
Interest in buying with the discount was high, so testers were selected within the first week of the test challenge launch. The women made the purchase subsequently within the next two weeks and shared their reviews in the ŽENY s.r.o. community and also on Heureka.cz, with 194 women out of a total of 200.
The advantage of testing a service or purchase directly is always high traffic to the client's website, subsequent registration of testers and purchase. If an e-shop uses this potential, it can gain hundreds or more new customers. This format of e-shop testing also strengthens brand trust building.