We want to be heard." That was the client's wish. Although NAVITEL is a global player, it only has 20 % of the market in the Czech Republic. It was therefore concerned about poor visibility, especially when promoting planned new products. They had already been taking advantage of product testing for some time, but they tested everything themselves. Thus, feedback from a disinterested person, which is always more valuable, was missing. They needed to get quality unbiased reviews and at the same time promote brand awareness. But there was still a fear that ordinary consumers would not understand the technical product and the reviews would be worthless. This was exactly the challenge for us to show what our Brand Testing Club testers could do.
We had no problem finding 796 of them and NAVITEL chose the 50 best. They had no problem with controlling the camera and 100% of testers would recommend the product. The resulting reviews were detailed, informative and showed that the view from the other side is simply priceless. The marketing effect was immediate, with sales up 30%. At the same time, NAVITEL received plenty of quality content (photos and videos) to use for promotion, and the language versions of all the texts made the job much easier.