50 geek testers, 191 quality reviews, 100% referrals and a 30% increase in sales. This is what NAVITEL, the producer of dashcams, gets from our testing. Even though it sells worldwide, in the Czech Republic it has struggled to gain visibility for a long time. Now, thanks to plenty of reviews, it has the opportunity to turn things around with effective review marketing. Moreover, it has gained valuable user feedback. They also appreciated the opportunity to choose testers from a total of 796 registered users. Let's take a look at the progress of the entire testing.
All testers recommend the camera.
Number of registered testers
Total of 796 potential testers were interested in Dashcam.
Testers' satisfaction with the product was high.
Total number of reviews
Enough reviews for effective review marketing.
Reviews posted on:
Example of reviews:
Dashcam NAVITEL R66 2K
The video quality during daytime is high. The dashcam copes very well with the light/shadow transitions and selects the ideal exposure for the shot. Night footage is decent: realistic colours and very little noise in the footage. The number plates are no longer legible. At night, you need to be careful of the glare from other devices, which creates an unwanted projection on the window
Dashcam NAVITEL R66 2K
The camera has a very well made mobile app and basically you just put the card in the camera, set it up via mobile and you don't have to worry about anything. The whole magic is that the camera is constantly recording new and deleting old footage and if something happens and the G-sensor reacts, the sequence in which "something happened" is simply locked and the camera does not delete it anymore.
Low visibility, low sales and artificial reviews are not good for the brand
We want to be heard." That was the client's wish. Although NAVITEL is a global player, it only has 20 % of the market in the Czech Republic. It was therefore concerned about poor visibility, especially when promoting planned new products. They had already been taking advantage of product testing for some time, but they tested everything themselves. Thus, feedback from a disinterested person, which is always more valuable, was missing. They needed to get quality unbiased reviews and at the same time promote brand awareness. But there was still a fear that ordinary consumers would not understand the technical product and the reviews would be worthless. This was exactly the challenge for us to show what our Brand Testing Club testers could do.
You'll find the biggest geeks in our communities
We had no problem finding 796 of them and NAVITEL chose the 50 best. They had no problem with controlling the camera and 100% of testers would recommend the product. The resulting reviews were detailed, informative and showed that the view from the other side is simply priceless. The marketing effect was immediate, with sales up 30%. At the same time, NAVITEL received plenty of quality content (photos and videos) to use for promotion, and the language versions of all the texts made the job much easier.
NAVITEL is a company headquartered in Prague, engaged in the development of dash cams, navigation and car accessories for the automotive industry worldwide.
"We were worried about the quality of the testers, so that the person knew at least a little bit about technology. Brand Testing Club provided us with assistance in the selection process and, most importantly, 5 times more testers. So we had a lot to choose from. Testing the dashcam was a test project. It went very well and we will continue to test other products with Brand Testing Club. I look forward to further cooperation."
Brand Testing Club statement:
"Many brands test their products themselves, as NAVITEL did. But brands often suffer from author blindness and may not discover real product flaws during their own testing. Moreover, customers themselves prefer unbiased reviews from ordinary consumers. This is evidenced by NAVITEL's post-campaign business results.“