Our Brand Testing Club team tested Cetebe® products with the pharmaceutical company STADA. This is vitamin C, which is already known on the market, but online reviews were lacking. We focused our testing on mothers in particular, as they are the ones for whom strong immunity is key.
In addition to the reviews, STADA was able to obtain valuable information about the features of Cetebe products. The testers confirmed the effectiveness of Cetebe Vitamin C with gradual release and for both tested products (Cetebe Vitamin C 500 mg and Cetebe IMMUNITY Forte) the brand obtained high NPS, which the brand further uses in its marketing communication.
Thanks to the translations we managed to generate 653 reviews. The number of reviews on the monitored websites more than tenfold. The Cetebe brand reached new customers and accumulated enough quality content for effective promotion and marketing activities in various channels.
If there was an ICU for brands, Stada would be rushed in by a helicopter. The new line of CETEBE Vitamins C lacked feedback among consumers, the marketing team did not have any content to use in advertising and on social media. Are the new pills really so easy to swallow? Will customers appreciate the technology of gradual release? What should the brand communicate to the Instagram audience? You will not be able to respond to these questions, without gathering and analysing some reviews first. And that is exactly why Stada came to us.
We chose a community of mothers as testers, since a strong immunity is essential while taking care of our little ones. We got a response from 700 of them and they were thrilled. They appreciated both the ideal size of the pills and the gradual release, which makes the effect of the vitamins last throughout the whole day. It is a no brainer that the absolute majority rated CETEBE 4.6 points out of 5 and 9 out of 10 would recommend the product to their friends and family. The Stada brand assured themselves that they designed the product well and gained many new customers. In addition, they received an incentive to develop a new package containing 60 pieces. The product site traffic increased by 135 %, which boosted up the sales tenfold. The brand´s social media also boomed, number of posts using the hashtag #CETEBE increased by 20%. Stada will use its new positive reviews and content, gathered throughout the whole testing process, for marketing and branding purposes.