Reckitt's dishwasher tablets were reliable, but more expensive than competitors' offerings. Can customers appreciate the added value? And for what would they rather pay more? With these questions, the company's management approached us.
The best solution was reviews in such quantity that they overtake the word of mouth of competing brands. So we sent the products out to the tester community, along with instructions on what to look for when testing. The result was 204 objective, information-dense reviews. Reckitt found that customers see and appreciate the product's benefits. The collected material will be used by Reckitt in a targeted content campaign.
"When Reckitt came up with the new dishwasher tablets, they focused on quality. The final product was therefore perfect, but the development costs were reflected in a higher price that couldn't compete with alternatives on the market. Reckitt needed to see if customers would see the added value of the tablets and if it would make them pay a few extra pennies. He also wanted to get more reviews and increase brand credibility among clients. Contacting Testuj.to was the obvious choice.
We left the problems of Reckitt to our testers. Along with the products, they received a detailed list of aspects to look out for in the tablets. This gave Reckitt 204 objective reviews, full of valuable information. The content reassured the brand, and the testers noticed and appreciated the tablet improvements. With the number of reviews, Reckitt will gradually overtake the competition, instantly becoming a proven choice in the market. In addition, it has acquired quality content that will be used in the marketing campaign.