More and more potential customers do not watch TV or read the press. That's why Moracell decided to use Brand Testing Club. There are other ways to reach customers and introduce them to products without risk. Our test campaign not only delivered Velvet products to target households, but also expanded the sales team's capabilities.
Through our campaign, the client obtained reviews for the drugstore, which will make it easier to convince consumers to buy the Velvet products we tested. The reviews are not only important for potential customers, who use them as proof of quality to help with their purchasing decision, but also for the Moracell sales team. They help the team to further distribute the products.
The client also worked with competitors before launching a testing campaign with us. Therefore, we were happy to hear that compared to the competition we offer a wider range of testers, the possibility of determining a specific target group and the possibility of writing reviews on e-portals. Specifically, the DM.cz e-shop was really important for our client because the lack of reviews on this portal was significantly affecting sales. Therefore, getting enough reviews on DM was the main goal of the Velvet campaign.
The client also appreciated our team, who made sure that all the necessary information was delivered and ensured that the campaign ran smoothly and double-checked. All this at a fair price, which the client considered a win-win given the results.
While the 598 registered testers who filled out market research questionnaires and reported their preferences is an impressive number, the 328 authentic reviews on the Ženy.sro and DM.cz platforms were of greater value to our client. These reviews were written by 200 testers who were carefully selected according to the client's parameters. Reviews from the target group are particularly valuable because they have value to other potential customers, for whom reviews carry more weight than advertising in traditional media. Now Velvet products stand out with their number of reviews compared to competitors on the DM.cz e-shop.
The questionnaires completed by all those interested in testing contain important data focusing on demographics as well as consumer preferences and habits. This data from 598 surveys can be used by our client's sales team to plan future strategies and marketing campaigns.