Product testing doesn't have to be just a way to collect a bunch of authentic reviews in a relatively short period of time. It's also great as a complement to an existing marketing strategy.
The same vision was shared by the Fuse agency, which wanted to enrich its portfolio of services with another suitable activity. The agency therefore teamed up with Testuj.to to explore microinfluencer testing for their client.
Fuse's clients often include well-known brands offering more expensive products or services. These clients have a more coherent marketing strategy and regularly come up with innovative products that are not yet known to customers and are yet to hit the market. These are exactly the right candidates for generating reviews. That's why Fuse decided to send selected products to the doors of our testers.
A campaign to test HP printers, LG electronic appliances and Shelma cat food with microinfluencers among businesswomen proved that reviews make the difference for more expensive products. Thanks to the collaboration with Testuj.to, they can now offer their clients a wider range of options when it comes to content strategy in the form of objective feedback, which consumers are looking for so much.