Today, we can choose from a variety of ways and tools to make our corporate brand more visible. The possibilities start in the online world and far from ending with print advertising in magazines or on billboards. But print advertising in particular has one big problem. How do you measure how many customers a billboard by the highway brought in? How many drivers were actually persuaded by a catchy slogan? Unfortunately, such conversion is hard to measure.
To achieve quantifiable results from the marketing campaign, Inproducts relied on the cooperation with Testuj.to. It sent 7 of its products for testing in order to increase the visibility of its brand. Once again, the ŽENY s.r.o. community did not disappoint. In total, it brought 615 honest reviews and testers shared their experiences widely on social media.
Inproducts also faced the problem of unmeasurable campaigns in magazines or on TV. The company was looking for a marketing strategy that would make it stand out in the eyes of its customers while delivering tangible and measurable results. In addition, it had to keep in mind its limited budget. Inproducts was also concerned about the lack of feedback. Without it, it was often difficult to find all the imperfections in their nanotechnology. There was a lack of objective evaluation from consumers themselves.
In order to increase visibility and provide authentic reviews, Inproducts selected 7 products from the ranges of impregnation for footwear, clothing, leather seats, tents or backpacks for testing. Volunteer applications from microinfluencers soon started piling up and Inproducts actually got the visibility it wanted. It enjoyed a 40% increase in average monthly traffic to its e-shop and improved product positions on Heureka by up to 9 places in its category. It has also benefited from the feedback shared by testers on social media, which helped to identify weaknesses in the products and subsequently adjust them to customer expectations.