Mattel has been selling Barbie and Fisher-Price game consoles since 1945. But it is just getting off the ground in the Czech Republic and Slovakia and lacks reviews, a website and insight into how the domestic buyer actually thinks. So after careful consultation, we selected suitable testers and created a 15-item questionnaire that we sent out across the country along with the products. The result exceeded our expectations - not only a large number of informative reviews came back, but also several thousand completed surveys. After reading them, Mattel literally experienced a sense of insight and immediately applied the data to all aspects of their sales strategy. In addition, Mattel received valuable feedback from the text of the reviews, which, among other things, prompted it to modify some of its products.
With toy retailer Mattel, we tackled the basic problems of any business - it had few reviews, little idea of brand word of mouth and a lack of insight into the mind of the customer. So in addition to the usual product testing, we created a 15-question questionnaire for buyers to complete. The result? Breathtaking.
Nearly an impressive 6,500 questionnaires were returned. Together with the reviews, this turned Mattel's business thinking on its head - they immediately applied the data to virtually every aspect of their brand strategy, from product placement to PR. The feeling that clients could "see inside the head" of the brand finally allowed the brand to deliver 100% on their wishes. Thanks to the content of the reviews, they'll increase their credibility, and they even figured out the shortage of one of the products. Now they know how to fix it and start on a whole new level. For us, an absolutely great result!