Last year, the Testfluencers project was the idea of Konektor Influencers, an influencer marketing expert, who invited our Brand Testing Club team to collaborate with them. And within the first few months of its launch, a number of successful collaborations were realized.
The most successful was the campaign for the Lovela brand, which introduced a new product, promoted CSR activities and had a reach of over 1,000,000 impressions. In addition, it received 230 reviews with a 4.8/5* rating and 1,500 people interested in testing it, which Lovela will use in future communications.
In the beginning, the idea was to bring added value to both clients and influencers. The result is the unique Testfluencers project, which benefits both brands, influencers and their followers, and last but not least the customers themselves. Brands get valuable reviews from the very first day a product goes on sale. Influencers benefit from increased post reach and follower engagement. Testers get the opportunity to be among the first to try the product or keep it after testing, and customers have access to reviews from real users.
Influencers usually post promo codes that will get you a discount. It's a boring routine with no organic overlap. Offering your followers the opportunity to test the products and also turn into micro-influencers thanks to the written reviews turned out to be the best way to go. The Remington brand received nearly 600 test leads and a 4.5/5* rating. The micro-influencers and their viral content threw Kozel almost 450 test leads, without investing in an advertising budget. The most successful communication was for Lovela, which introduced a new product, publicized CSR activities, had a reach of over 1,000,000 impressions, delivered 230 reviews with a rating of 4.8/5* as well as 1,500 test takers, which Lovela will use in further communication.