Last year, the Testfluencers project was the idea of Konektor Influencers, an influencer marketing expert, who invited our Brand Testing Club team to collaborate with them. And within the first few months of its launch, a number of successful collaborations were realized.
The most successful was the campaign for the Lovela brand, which introduced a new product, promoted CSR activities and had a reach of over 1,000,000 impressions. In addition, it received 230 reviews with a 4.8/5* rating and 1,500 people interested in testing it, which Lovela will use in future communications.
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Example of reviews:
Lovela BABY
I can confirm and at the same time say with a clear conscience that I have not tried better gel capsules for my three-month-old son. Thanks to these capsules, I was able to wash away quite a few spills, small accidents in the diaper area, etc., which I'm sure every mom on maternity leave will appreciate. It really is a big help. Of course, moms don't have to worry about their baby getting spit up after the capsules. I'm a big critic on this one, as my son gets snotty after anything that isn't hypoallergenic, and that hasn't happened after Lovela. I can only and only recommend it. I am so glad I was able to try the capsules.
Lucia
Reviewer on Testfluencers
Lovela BABY
Lovela Baby gel capsules are very practical for me. I see this as the first plus. But what I was very surprised about is the softness of the laundry after washing. So also, its pleasantness on the skin. The capsules are fragrance free, but the laundry smells beautifully "fresh" after washing and drying. As for my son, who is "atopic", I can say that the skin was without reaction. And that's the most important thing for me.
Petra
Reviewer on Testfluencers
Testfluencers: collaboration that benefits everyone
In the beginning, the idea was to bring added value to both clients and influencers. The result is the unique Testfluencers project, which benefits both brands, influencers and their followers, and last but not least the customers themselves. Brands get valuable reviews from the very first day a product goes on sale. Influencers benefit from increased post reach and follower engagement. Testers get the opportunity to be among the first to try the product or keep it after testing, and customers have access to reviews from real users.
Original promo with fantastic results
Influencers usually post promo codes that will get you a discount. It's a boring routine with no organic overlap. Offering your followers the opportunity to test the products and also turn into micro-influencers thanks to the written reviews turned out to be the best way to go. The Remington brand received nearly 600 test leads and a 4.5/5* rating. The micro-influencers and their viral content threw Kozel almost 450 test leads, without investing in an advertising budget. The most successful communication was for Lovela, which introduced a new product, publicized CSR activities, had a reach of over 1,000,000 impressions, delivered 230 reviews with a rating of 4.8/5* as well as 1,500 test takers, which Lovela will use in further communication.
The agency focuses on influencer marketing and has run campaigns with over 100 influencers since its inception in 2016 (previously under the Hive brand). It works with influencers to tailor the collaboration to individual brands so that companies get the best possible results.
Client statement:
"Testfluencers was created with the idea of bringing an original benefit to our clients and in the end it turned out that this project brings even more to all parties involved. The implemented campaigns confirm that brands not only can gain so many valuable reviews, for example on the first day of sales, but also insight into the customer mindset and increased brand affinity. But this form of collaboration is also extremely beneficial for the influencers themselves, not to mention the engagement of users who really enjoy Testfluencers."
Veronika Zajícová
Influencer Marketing Consultant, Konektor Influencers
Brand Testing Club statement:
"From Instagram and other social networks, you may be used to influencers posting promo codes to buy a product at a discount. Classic influencer marketing. But when you start offering products to test for free in exchange for quality reviews, interest rises rapidly. This is what we have verified with our testing with Konektor Influencers."
Pavlína Žabková
Community Senior Account Manager
