We have tested 6 cosmetic products, 100 pieces each, on the zenysro.cz community. More than 2000 testers signed up for the testing and wrote 1396 unique reviews. These were published on the comparison site Heureka.cz, the zenysro.cz community and the Notino.cz and dm.cz online stores. The client decided to support the reach of the campaign with a PR article on a selected community, which was seen by over 400 thousand visitors to the site.
on the zenysro.cz community, from which we selected 600 for testing
We have published unique reviews on 4 websites. Heureka.cz, zenysro.cz, notino.cz and dm.cz
this many readers from the selected community visited the PR article about the product during testing.
testers rated the products very positively