Brand Testing Club's Blog
Welcome to the pulse of marketing trends, where we delve into the realms of tester communities, microinfluencers, and the transformative impact of user-generated content. From deep insights into boosting e-commerce conversions through authentic reviews to the latest happenings at Brand Tasting Club, our blog is your compass in navigating the vibrant world of product feedback. Stay ahead, stay informed.
All articles
UGC and reviews through the eyes of generations: what's important to Baby Boomers or Gen Z?
Introduction Consumer behaviour changes with each generation, and this also applies to ...
9 min
How to effectively build Brand Awareness with product testing & reviews
Introduction Product testing and customer reviews are two indispensable components that ...
8 min
Top 10 tips to prepare your product pages for Black Friday
Introduction Black Friday has become one of the biggest shopping events in the Czech ...
7 min
Using reviews for a successful product launch
Introduction Nowadays, with most purchasing decisions taking place online, customer ...
8 min
Use feedback to optimise product strategies
Introduction Feedback provides direct insight into the customer experience with a ...
8 min
Why is market research important before a product launch
Market research can be what determines whether your product will be a success. Not only ...
7 min
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From browsing to buying: How reviews influence consumer behavior
Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.
10 min
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