The campaign was built on the influence and intervention of micro-influencers, women across the country. This campaign aimed to do a sampling of products across the country over a few months. The selected women applied in so-called "circles". One woman registered at least 10 of her friends and spread the product and the necessary information about it to her circle. The main tester "ambassador" picked up the products at one of the 8 pick up points of ŽENY s.r.o. and then handed them over personally. With a campaign built this way, we eliminated the amount of logistics to a minimum and the output was objective user reviews and high brand awareness through Word of Mouth.
Women who participated in the campaign by sharing their experiences.
Views (RU) of the test challenge in the community of ŽENY s.r.o. during the campaign.
Impact across social media under the hashtag #uklizimsviledou.
Total number of people reached by WOM.
