How Product Testing Works

Our goal isn’t just to run a successful campaign, we focus on making it truly effective.That’s why we follow a step-by-step process with clearly defined stages to reach the right audience and gather valuable feedback. We take care of every detail, from the initial consultation to analyzing the final results.

Here’s how it works! 😊

1. Understanding Your Needs

Before we launch the testing, we want to get to know your product, your target audience, and your expectations. In our first meeting, we’ll define clear campaign goals and explore how we can bring you the most value. Once we align on a tailored strategy, we’re ready to make things happen!

  • Introductory meeting

  • Price offer

  • Signing of cooperation
 

2. Selecting the Right Product & Audience

The key to a successful campaign is precise targeting. We identify the ideal product for testing and define a tester group that closely matches your customer base. Then, we craft an engaging testing campaign and set it into motion.

  • Selection of the product for testing

  • Selection of the target group

  • Preparation of the test campaign

  • Launch of the testing
  

3. Tester Selection

For meaningful and high-quality feedback, we carefully screen testers based on clear criteria. Every applicant fills out an initial survey, and we analyze their responses. We then present a shortlist of selected testers for your approval, ensuring the right people are evaluating your product.

  • Registration of testers with completion of entry questionnaire

  • Selection of testers based on answers in the questionnaire

  • Client's approval of selected testers
    

4. Shipping & Logistics

We take care of everything, from secure packaging to product delivery. Each tester confirms receipt of the product so testing can begin as soon as possible. Our process ensures a seamless experience without unnecessary delays.

  • Distribution of products

  • Confirmation of delivery of products by testers
  

5. Collecting Reviews & User-Generated Content

Testers start using the product in real-life situations and share their honest experiences. They write reviews, take photos, record videos, and post on social media. This authentic user-generated content not only builds trust in your brand but also boosts brand awareness and drives sales.

  • Product testing

  • Writing reviews

  • Creating social media posts

  • Conversions and brand awareness grow
    

6. Evaluating Results & Reporting

Once the testing is complete, we provide a detailed report that includes all collected reviews, customer feedback, and key performance metrics. Based on this data, we offer recommendations on how to best leverage the results to further strengthen your brand and increase conversions.

  • Reviews and UGC are online

  • Campaign evaluation

  • Preparation of report and quality stamp

  • Presentation of the report

  • Planning the next campaign