1 min
This e-book is based on the results of dozens of experiments, surveys, observations and other expert studies that clearly show that effective review marketing is a superpower you simply can't be without as a brand. You'll use quality reviews at every phase of running your business-from the initial pitch and product testing, to product launch, promotion, advertising, PR, and final conversion.
The e-book covers the following topics:
- How to collect reviews effectively and motivate people to write them
- What quality reviews that sell look like
- How the performance of reviews is affected by their quality, quantity and age
- What does a review site that sells look like?
- How to stay within the law when doing review marketing
- How to respond to reviews properly
- How to use reviews proactively
- How to evaluate the effect of reviews using ROI and NPS
- Why review marketing works in a crisis
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