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Brand Testing Club's Blog

Welcome to the pulse of marketing trends, where we delve into the realms of tester communities, microinfluencers, and the transformative impact of user-generated content. From deep insights into boosting e-commerce conversions through authentic reviews to the latest happenings at Brand Tasting Club, our blog is your compass in navigating the vibrant world of product feedback. Stay ahead, stay informed.

Why is market research important before a product launch

Market research can be what determines whether your product will be a success. Not only ...

Why you should test before product launch

You've developed a product, prepared everything you need, brought it to market and... ...

How to use positive reviews to maximize sales

Turn customer satisfaction into profit: find out how to effectively use positive reviews ...

Authentic product reviews prevent shopping cart abandonment

Find out why authentic reviews are key to customer retention and how they contribute to ...

From browsing to buying: How reviews influence consumer behavior

Find out how positive and negative reviews are forming consumer purchasing decisions and ...

Reviews and eCommerce Conversion Funnel: Optimise sales through the power of feedback

Optimize your e-shop sales by harnessing the power of authentic reviews. This article ...

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From browsing to buying: How reviews influence consumer behavior

Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.

Reviews will boost your SEO