Want to start collecting reviews effectively: how do we help you at Brand Testing Club?

Aleš Randa

3 min

Want to quickly collect a large number of quality reviews? With us you will do it best. Find out why in today's article.

First, let's come up with a clear plan

We have been living with reviews 24/7 for several years now. Thanks to this, we know
practically every statistic, method and the latest trends. That's why we'll get you up to speed at
the beginning and together we'll create a plan that will effectively put this knowledge into

  • Make it clear why you want to collect reviews. To increase conversions? To boost credibility? Or are you interested in how a new product is performing? All of these goals will have a slightly different target audience and a different emphasis on text content.
  • We will analyse which of your products need reviews the most. Most often these will be new ones, but by increasing the volume of reviews it is possible to kick-start sales in areas where you have been underperforming for a long time.
  • We will define the target group. Only a properly selected tester can evaluate the relevant aspects of the product and then communicate them in a language that others can understand.

Then we'll start collecting testers

This is where cooperation with Brand Testing Club pays off the most. Instead of organizing laborious sampling campaigns, writing emails after every purchase and coming up with rewards from a loyalty program, we can connect you with hundreds of people in no time, exactly matching your target audience.

How do we do it?

  • We maintain a community of testers with a wide range of interests. From moms on maternity leave to tech geeks. They all love trying new things and always appreciate when they can help others at the same time.
  • We regularly publish test challenges on our websites. It is already well-known among testers and they are used to follow it regularly. Thousands of people read our site every day.
  • Every 14 days we send out a newsletter. Testers will find information about new products to test and news from review marketing.
  • The rest of the testers are easily found through targeted PPC ads.

We take care of product testing, from shipping to the final quality check

Thanks to our extensive experience, we can arrange the transport of products from you to the testers and back again, safely and quickly. The process of creating reviews is as follows:

  • Each tester gets a free or discounted product that stays with them forever.
  • Testers take pictures of the testing process and share it on social media, which not only gives you as a brand valuable UGC, but also an edge in the eyes of the algorithm.
  • After testing, testers will write good long reviews full of information. Their content is entirely up to them, they can be both positive and negative.

Once the reviews are deployed on the site, we can help you evaluate their performance

Review marketing is not magic and anyone can measure its performance. At Testuj.to we use NPS metrics.

NPS, or Net Promoter Score, is a metric that measures how many new brand promoters you've gained through reviews. It's easier to calculate, but it's often misinterpreted. We've covered all the essentials on our blog, but you can learn even more in person.

We look forward to hearing from you!

Recent articles

Using reviews for a successful product launch

Introduction Nowadays, with most purchasing decisions taking place online, customer ...

Use feedback to optimise product strategies

Introduction Feedback provides direct insight into the customer experience with a ...

Why is market research important before a product launch

Market research can be what determines whether your product will be a success. Not only ...

Subscribe to our newsletter

  • Never miss an interesting article
  • Get to know the latest trends
  • Be the first to learn about new eBooks