The campaign presented a unique challenge for Bosch

About BOSCH

 

For more than 125 years, the name "Bosch" has been associated with innovative technologies and pioneering inventions that have made history. Bosch has a presence worldwide and operates in a wide range of fields.

 

In the field of power tools, Bosch manufactures under its own brand. The production includes tools and machines for industry and construction, high-frequency tools, as well as tools for DIY enthusiasts and garden equipment.

 

Industry

Machine Manufacturing

Company Size

5.000 - 10.000 employees

Country of Testing

Czechia

Use case

• Review of an exclusive product from the e-shop
• Review from a specific target audience

Results

• Reviews
• Questionnaires
• Photos
• Videos

Reviews published on:

20

reviews

20

reviews

18

reviews

Examples of the created UGC:

Cordless combination screwdriver GSB 185-LI

• drill and screwdriver in one
• battery
• LED light

• weight during long use

A powerful cordless combination drill is a true all-rounder for drilling into wood and metal. Its high-capacity battery is a surprising advantage, allowing for long work periods without the need for frequent recharging. The LED light is also great, invaluable when working in less illuminated environments. However, it is true that the slightly heavier construction may cause less comfort during prolonged use, especially compared to some lighter models on the market. Nevertheless, it is a reliable tool with many useful features that will meet the needs of various home and professional tasks.

Patrik

90 %

Cordless drilling hammer with SDS plus GBH 187-LI

• Strength, speed, weight

• Can't fit longer drill bits in the suitcase

GBH 187 pleasantly surprised me. Drilling into the concrete was smooth and quite fast. I only had an old drill bit, but it still went well. Another plus is the ability to clamp a normal drill bit without SDS plus. The ability to adjust the force and time of use information via the app is just a bonus, which is pleasing but not vital for me. Useful, on the other hand, are the indicators under the handle, where you can see the state of charge, temperature and mode selection. The KickBack and vibration functions are another nice plus when working for longer periods of time. The weight of the battery pack is quite low considering its power.

Jakub

80 %

Two testings and 20 specific testers

The client had a clear idea of what testers they needed for their products. The drill hammer was taught to semi-professionals, so it was necessary to ensure and check that the testers signed up really understood DIY and were neither beginners nor professionals with different demands on the performance and durability of their tools. The fact that the products were available at a 50% discount and not for free may have deterred people from signing up for testing, yet we had more than enough people signed up. The second product tested, a cordless screwdriver, is available exclusively on the Bosch e-store. This makes it difficult to collect organic reviews. Brand Testing Club  was therefore tasked with obtaining authentic reviews. Thanks to the detailed entry forms, the 20 most suitable testers could be selected.   

We were prepared for specific requests

Sometimes it happens that a user chooses the wrong product. This can be a problem especially when a professional chooses a DIY product that doesn't last. It was therefore crucial that the chosen testers had the appropriate level of skill and experience for the product. Fortunately, our client supplied the exact requirements for our testers and we were able to accommodate them in their selection. In addition to our ability to select suitable testers, the client also welcomed the coordinated approach to collecting reviews. 

Getting reviews for the cordless screwdriver was important to the client because this product is only on their e-shop and not in distribution, making it difficult for many customers to decide whether to purchase it. Authentic reviews from our testers neatly solve this problem.  

Testing was successful!

We were able to get relevant testers through the application form. Out of 110 applicants, we selected the 20 most suitable ones who recommended the products with a 100% score and gave the products 4.9 and 4.7 stars. Testers wrote long and detailed reviews full of relevant information for consumers and shared organic photos as well. The reviews were positive and it was even possible to tell that the testers have had a good experience with Bosch products for a long time, which further supports the social proof of the reviews, the brand and the products. 

Tested and stamped!

It's not often that you see all products in one campaign get 100% recommendations and 4.9 stars. The fact that all our testers would recommend the products to their friends and acquaintances is a clear sign to us that Bosch deserves our  "Recommends" stamp.

Client statement:

Reviews are crucial for us. Even for market leaders that have been bought for many years. We want to keep our flagships at the forefront of popularity in the industry. The latest project with Brand Testing Club did not disappoint again. We were also surprised by the interest there was in testing among testers. In the end we had to select 20 testers out of 110. However, relevance was important to us. You can't ask a professional to review a product for semi-professionals and vice versa. I'm glad it was the right choice and the reviews are worth it.

Kristýna Nováková

User Marketing Manager

Brand Testing Club statement:

Products that are only on the brand's e-shop have a big disadvantage - few people get to them and the lack of reviews discourages them from buying. It's not tried and tested, how can they be sure it's any good? That's why our testers' reviews were so important for one of the products. And in a case where the client has such detailed target requirements, several things can happen. Luckily, we're prepared for those cases too, and because of how clearly the client specified everything, it turned out the best it could! The quality of the reviews and their standard speaks for itself. We are pleased that we managed to select the best testers.

Kristýna Sekaninová

Sales Account Executive