Reviews rule modern marketing, yet they can be forgotten when planning campaigns. Some businesses do this deliberately, thinking that their marketing is different, differently focused, or that they are already famous enough. Yet research shows that no one trusts ads without reviews and they are more likely to harm the brand and deprive it of conversions. And that's a shame, don't you think?
And that is:
Unfortunately, companies like to ignore this fact. They prefer to invest immediately in expensive marketing teams, employ large numbers of copywriters or other specialists and create lots of slogans, videos, banners and social media posts. They promise themselves quick success and impatiently waiting for results. But it may not come.
We know this through research and common sense.
Even though people don't want to hear about ads, they still trust each other up to 75% of the time. When you're looking for a new car, you ask an enthusiast friend. A vacuum cleaner is recommended by a friend, a protein trainer at the gym, a dietary supplement by a friend at the pharmacy.
In short, people need a good review. And they're not alone. The opinion of others influences purchasing decisions 90% of the time.
Online reviews speak the language of the customer, highlight only the essentials, are organic and as informative as possible. Clients immediately know where you stand out from your competitors, what to consider and why not to hesitate to buy.
You simply can't make it without reviews. Would you eat at a restaurant that didn't even have one star? Neither would we. It's the same with selling any other service or product.
In order for a current client to even consider you as an alternative, they need to read at least 10 positive reviews. And no amount of sales copy, subversive marketing or Don Draper will change that.