The impact of reviews on the product cards on Heureka Group

Imagine you are choosing a new vacuum cleaner or portable speaker. What do you choose? You'll probably be interested in what other people have said, what they liked and what they didn't like. And you're not alone. Up to 93% of customers rely on reviews to help them make the right decision before buying.

On Heureka Group, Europe's largest price comparator, reviews play a key role. Not only do they help customers find the ideal product, they also bring brands greater visibility and sales support. And that's why Testuj.to and Heureka have been working together for a long time - connecting brands with real users who test products and share their authentic experiences.

Our collaboration with Heureka has produced unique data that clearly shows the impact that quality reviews can have. In this article, we'll take a look at specific results, explain what makes our reviews unique, and show how your products can shine too.

Where do our reviews appear on Heureka?

On Heureka, reviews are displayed in two key places that customers use most in their decision-making process.

The first place is the product homepage, which serves as a quick overview of all relevant information. Here, customers can find basic information about the product, such as its price, model and a short description. At a glance, they can also see the product's overall score based on reviews and the number of ratings, allowing them to quickly get an overview of the popularity and quality of the product.

The second and more detailed place is a page dedicated specifically to reviews. Here, customers can dive into detailed descriptions from real users who have tried the product. Each review includes both the strengths and weaknesses of the product, helping customers weigh all the pros and cons. In addition to the texts themselves, this page also displays the total number of reviews and the average score, which serves as a reference point when making a choice.

Data that speaks clearly: results from our collaboration

The collaboration between Testuj.to and Heureka yields results that show the power of quality reviews in influencing customer decisions. Published reviews on Heureka led to an increase in traffic and conversions for tested products across different categories just one month after publication.

For example, for a stick vacuum cleaner, reviews led to a 156% increase in product page views and an 1144% increase in review page views. Added to this was a near doubling of conversion (+96%), with customers going directly to the e-commerce site to purchase the product.

Reviews for the portable speaker produced similar results. Here, product page views increased by 29%, the review page saw a 39% increase in traffic and conversions increased by 65%, confirming that reviews motivate customers to take action even in the consumer electronics segment.

In the nutritional supplements category, Testuj.to reviews helped the reviews page increase traffic by 28% and, most importantly, achieve a 115% increase in conversions. It is thus evident that in segments where customers are often hesitant, reviews are a crucial factor that increases product credibility.

Reviews have had the biggest impact for dog food. The product page saw a 256% increase in views and conversions achieved a whopping 147% increase. This example shows how reviews can help products even in competitive categories.

It's obvious that reviews published on Heureka get results. They increase interest in products, boost customer confidence and lead to higher sales.

Why are Brand Testing Club reviews so effective?

Reviews can be a common product description or, on the contrary, an authentic perspective of real users that can influence purchasing decisions. At Testuj.to, we focus on the latter - we create reviews that actually deliver value to customers and brands.

What sets our reviews apart?

• Authenticity first: Every product we test passes through the hands of real users. Testers share their own experiences, highlighting not only strengths but also potential weaknesses. It is this balance that builds trust between brand and customer.
• Detailed and enriched content: our reviews are not just brief comments. Each one is at least 250 characters long, often includes real photos or videos of the product, and provides a comprehensive view of its use. This gives customers a true picture of what to expect.
• More than words: In addition to text, our reviews include visual elements such as photos and videos. This visual content adds another level of authenticity that attracts customers and increases their trust.
• Broad focus: We test products across a variety of categories, from electronics to housewares to pet food. This diversity allows us to deliver valuable reviews to a wide range of customers.
• SEO benefit: Testuj.to's detailed reviews not only help customers, but also search engines. Content-rich reviews improve product visibility, leading to more organic site traffic and a greater chance of conversions.

These features make our reviews an effective tool for driving sales, improving brand reputation and building trust with customers.

How does Brand Testing Club help brands grow with reviews?

At Testuj.to, we believe that quality reviews are the foundation of e-commerce success. That's why we've created a process that makes it easy for brands to get authentic reviews from real users and use them effectively to drive both visibility and sales growth.

Our work starts with connecting products with real users. We carefully select testers who thoroughly test the products and then share their experiences in the form of detailed reviews. We publish these reviews on strategic platforms, such as Heureka, where they can have the biggest impact. Of course, we ensure that reviews are regularly updated to keep products up-to-date and trustworthy.

Our reviews are not just text. They're valuable information that helps brands better understand their customers. With an analytical approach, we share the data we collect, which can be used to optimize marketing strategies, product presentation or even product development itself.

Whether you sell electronics, housewares or nutritional supplements, our services can help you turn reviews into a powerful tool for success. Want to know how we can help you? Get in touch with us today.