Cooperation with Brand Testing Club kicked up sales of Fixed charger

About the company FIXED.zone

FIXED.zone has been on the market since 2001. Since then, it has grown year after year, continuously bringing new ways to expand the potential of smart devices in real life.

Industry

Electronics accessories

Company size

50 - 100 employees

Country of testing

Czechia

Use case

Sales promotion during the peak season

Výstupy

• Reviews
• Photos

Reviews placed on:

15

reviews

15

reviews

15

reviews

15

reviews

Sample of user generated content:

FIXED VOYAGER 65W

Recommends product

• Compatibility
• Versatility
• Design and implementation

• Weight
• Size in relation to other reductions

Since I travel around the world quite often, I already equip myself with the appropriate reduction to the local socket before departure. With the Fixed adapter, this problem really does not arise. Imagine if your phone charger could charge everything you could think of - from your laptop to your phone, camera, tablet to headphones - all at once - provided you had the appropriate charging cables. Plus, you can do it anywhere in the world, because the outlet output can be adjusted to suit your local outlet type by sliding a pin directly on the adapter. That's exactly what the Fixed Voyager does. I like smart and economical solutions, which is why this product appealed to me. The only way it can't compete with the regular reducers I've used so far on my travels is the much higher weight and size, which may not appeal especially to travelers who are used to traveling light with only carry-on luggage.

Katerina

FIXED VOYAGER 65W

Recommends product

• Simple handling
• Modern design
• Fast charging

• Higher price for some

The first thing I would like to highlight is the simplicity of the controls. I simply slide the button according to which adapter I need at the moment. I also really like the design, simple, white and small device, it looks very modern to the eye. The 65W charging power ensured fast charging of multiple devices at once. It's cool that I don't have to carry adapters and even chargers, here I have it all in one. Some may be put off by the higher price, but for someone who likes to travel often, the investment is worth it.

Monika

The biggest possible business headache: you have a great product but nobody knows it

Fixed makes a unique adapter and charger in one that connects anywhere in the world. The virtually perfect product was praised by tech magazines, but the problem was reaching the average consumer. Almost no one knew the charger, so the brand decided to kick up the promotion before the summer travel season.

What will generate word of mouth, promo and sales all in one? Quality reviews

Fortunately, the Fixed brand knew this well and contacted us with a request for testing. We responded with 60 high quality reviews, which you can find today on our website, Czech and Slovak Heureka and on Mall.cz. With a 4.8 star rating and 100% recommendation, it was really something to brag about. The brand also actively used this in the newsletter and social media campaign, where it again celebrated success: emailing reached 27,000 recipients, 17% open rate and 5.3% CTR. Posts on the networks also thrived, with a reach of 12.5k resulting in 20k impressions and a 4.1% CTR. In addition, the brand was promoted organically by individual testers in parallel, not least earning our Consumer Trust stamp. A full-fledged success!

Client's statement:

It is a unique product for us. We guarantee the quality and we needed to let the consumers themselves know about this quality. When a potential customer comes to a product card, it's crucial that there are a certain number of reviews on it. We got that number and still with a great 4.8 star rating. We also mapped the buying decisions of our target audience. What role does the picture, price, reviews, comparisons, etc. play. We are glad that we went into cooperation with Brand Testing Club.

Martin Kubáč

PR & Marketing manager

Brand Testing Club statement:

If I were to summarize what the campaign brought to the client, it is the large number of completed questionnaires from more than 500 registered candidates for testing, which provided the client with interesting data about the target group. Secondly, we were able to deliver 100% of the agreed reviews to the client! All of our testers submitted all the necessary reviews, which we are very happy about.

Zuzana Burzová

Project & Customer Success Manager