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Couriers with virtual reality provided experiential testing

Adrop.cz has been offering experiential gifts to its customers for 16 years.

However, after the arrival of the coronavirus pandemic, Adrop.cz experienced a significant drop in sales and number of customers. However, thanks to Proficio's collaboration with the Testuj.to platform, they have managed to bring the experience to potential customers' homes. Together, we achieved this through special packages with VR equipment that testers could order and try out.

The result was 148 unique reviews, photos and other material for marketing communications.


148

Total number of reviews

Posted on 2 communities and 1 e-shop.


283

Total number of applications

This many testers wanted to try virtual reality.


164

Multimedia posts

Photos and videos from testers serve as material for marketing.


Reviews posted on:

55

reviews

74

reviews

19

reviews

How to sell experiences when people are stuck at home?

The experience agency Adrop.cz has become another victim of the coronavirus pandemic. It caused a drop in sales. No wonder. The pandemic trapped former customers at home and they lost interest in experiences. That's why Adrop.cz came up with the idea of combining experiences with VR (virtual reality), which has been on the rise in recent years. So how can we make the pandemic more enjoyable for people and bring the experience to their homes?

Virtual reality couriers

Adrop.cz set the goal to deliver an unforgettable experience to people's homes. Specifically, in the form of special packages with VR equipment that people could test. That was something for us. We set up a testing challenge and for a month and a half we provided virtual reality kits to testers. The way it worked was that the tester always booked a date for a courier to bring the set to them and then two days later they would come back for it again. In the end we got 148 authentic reviews, many photos and material for marketing communication.

Adrop

E-shop Adrop.cz offers experiential gifts that will make athletes, lovers of supercharged cars, adrenaline enthusiasts, gourmets and relaxed people happy.
web link

Client statement:

"Not only we have raised awareness of the product, but we have also received good reviews in which testers naturally refuted such classic fears of people - that VR is only for the young, technically inclined or that VR glasses will fall off the heads of small children. We didn't expect this nice side effect, and now we can put it to good business use. I would like to thank the Proficio team and the Test.to team for their professional care. The whole project went smoothly."

Adéla Lampová

Marketing Manager

Brand Testing Club statement:

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"Testing with Adrop was a real experience. The great thing was that we helped another company to survive the effects of the pandemic. Plus, we modified the traditional testing a bit so they could try something different. We haven't had a courier to provide testers with product packages yet. Many thanks to Lucia Burian from Proficio for her amazing communication. Adrop.cz can offer much more than just VR, so we are looking forward to working with them again."

Pavlína Žabková

Community Senior Account Manager
Michaela Antikainen

“Find out how we can help you with Brand Testing Club”

Michaela Antikainen - Sales Development Representative Brand Testing Club
Brand Testing Club is a new marketing tool that aims to help brands test products and generate reviews across Europe along with other authentic content from testers. This creates priceless advertising that customers trust.
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