The change in the market and the coronavirus has also affected robotic vacuum cleaners and their sales strategy. With the arrival of competitors, iRobot realised the value of reviews and wanted to get them with the help of Testuj.to. To do this, we used the Ženy s.r.o. community, where we had shared 6 products in order to get objective feedback. Testing with microinfluencers resulted in 135 authentic reviews and tester engagement on social media.
Reviews from the community ŽENY s.r.o.
There were many to choose from.
iRobot has selected several products for testing.