Electrolux is a well-known manufacturer of quality and reliable appliances, but its new vacuum cleaners have faced a problem - getting organic reviews for new products is very difficult. People don't want to be the first, but thanks to a carefully designed campaign with Brand Testing Club, Electrolux got enough authentic reviews across 5 platforms (4 Czech and 1 Slovak) for all 7 new stick vacuum cleaner models. On top of that, an average rating of 4.7 and a 100% recommendation from all testers involved. With a tailored campaign and with products of the quality that these vacuums have, the success of the testing is no wonder.
Reviews placed at:
32
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35
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35
reviews
35
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20
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Sample of reviews:
Stick vacuum cleaner Electrolux 600 Animal ES62AB25UG
The most striking feature that has impressed me in using the Electrolux 600 Animal vacuum cleaner is its performance and quiet operation. If you are looking for a quiet vacuum cleaner that does not bother you with annoying noise when cleaning, this model is a good choice. Another positive is the new PowerPro multi-surface motorized nozzle, which allows you to vacuum different types of surfaces without having to change nozzles. This versatile nozzle makes it easy to switch from carpets to hard floors, making cleaning much easier and saving time. As an owner of a dog and several cats, I've also grown to love the PetPro+ nozzle. This one, specifically designed to remove pet hair from a variety of surfaces. All in all, the Electrolux 600 Animal stick vacuum is powerful, quiet and offers a lot of useful features. If you're looking for a quality stick vacuum, the Electrolux 600 Animal is definitely worth considering.
Jana
Community tester
Stick vacuum cleaner Electrolux 700 Animal EEP71AB14UG
So I can, with a clear conscience, write that I am very satisfied with the vacuum cleaner. It is incredibly easy to handle and everything is much faster. I can use it on all the surfaces I have in my home, and it cleans up the hair that falls off our dog perfectly. We actually vacuum daily now because vacuuming is so easy, no lugging around the vacuum and power cord. Finally, my wife doesn't scold me for having hair everywhere.
Tomáš
Community tester
Who wants to be first?
Writing the first review is the hardest part. That's also why people avoid writing reviews. They don't want to be the first one because they feel uncomfortable that their review will be the one that will be out there for everyone to see. It's like having an empty dance floor. Who's going to dance first? Who's going to break it? Even Electrolux has struggled with this problem with their 7 new models. That's why they needed to collect enough authentic reviews from Brand Testing Club, especially for Datart.cz and Alza.cz.
Our community will easily be "the first"
Although the products were not provided to testers for free, but at a 50% discount, there were more than enough people interested in testing. 35 pcs of vacuum cleaners were tested and a total of 157 unique reviews were created on five different portals (of which 35 reviews on Heureka.sk were translated from Czech), including Datart.cz and Alza.cz, which were crucial for Electrolux. The reviews focused in detail on functionality, pros and cons and even went into detail about individual experiences with the vacuum cleaner. Electrolux vacuums received an average rating of 4.7 stars, and all 7 models were recommended by 100% of the testers involved. Electrolux has verified that their development efforts meet customer expectations.
Campaign results presented in detail and clarity
We submitted all the information in a clear report, including data related to social media promotion or the number of applicants for testing, average rating and average NPS of each model. We analyzed all written reviews in detail and from the results of this analysis we compiled the 5 aspects that testers liked the most and also the 5 aspects that testers evaluated negatively. This information can be used in the development of further products.
Certificate of quality for all models
Another advantage that Electrolux gained in cooperation with us was our stamp. Our reviewers were extremely happy with the vacuum cleaners - 100% of them would recommend them further. As a testing company, we stand by their opinion and that's why we awarded all 7 models with the "Testuj.to Recommends" stamp (Czech/Slovak version of Brand Testing Club). With this label, potential consumers can see that a particular model has been tested by independent testers and that the reviews for the product (and the product itself) are trustworthy.
UGC from our testers are worth gold
The average consumer is more likely to believe what they see in an amateur photo of another consumer than what is in a perfectly shot commercial. Similarly, our testers have no reason to lie, edit a video, edit a photo or anything like that. They show the vacuum cleaner results as they are. No guessing if two carpets were not photographed or if the video is intricately edited. Everything in the photos and videos from our testers is real and true. This makes UGC an authentic marketing tool. People are more likely to buy a vacuum cleaner that someone similar to them has used and that worked great in a real kitchen instead of a lab. These materials produced by our testers are invaluable to Electrolux.
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Comparison from one of our testers, where one photo shows the carpet before vacuuming and the other after vacuuming with an Electrolux vacuum cleaner:
Electrolux is a Swedish multinational company. It is the second largest manufacturer of household appliances and focuses mainly on the production of household appliances and vacuum cleaners.
Client's statement:
Reviews make it easier for customers to find their way around, narrowing down the choice and making it easier to decide. Thanks to the project with Brand Testing Club, we were able to get key information from customers and first impressions from using the product. We have verified that our development efforts meet customer expectations. We are planning further testing with Brand Testing Club in the upcoming year. We can recommend them with a clear conscience.
Jiří Kynych
Senior Trade Marketing Specialist CZ/SK
Brand Testing Club statement:
Our greatest joy is a satisfied client. Despite the cost of the campaign, we have positive feedback that Electrolux sees a huge added value in our testing, because it's not only about quality reviews on the most important e-commerce platforms, but also about UGC, stamps or detailed reporting after the campaign. The fact that we have testing scheduled for the whole next year is a proof of our client's satisfaction. We are ready for the new challenges that our collaboration will bring!
Radek Černý
Head of Sales
