The cooperation started in 2014, when the first community testing platform ŽENY s.r.o. was created. Although Philips has its own testing platform, it still regularly uses the know-how and services in the form of experiential testing, review generation and Word of Mouth in the relevant community.
The greatest interest from the client was always in the so-called PRE-TESTING, i.e. obtaining feedback and reviews before the product was launched on the market. Each generated review, whether in the community, on Heureka.cz or other sales e-shops, meant a higher probability of reaching consumers who were hesitant.
Campaigns implemented since 2018.
Reviews shared on the community, Philips e-shop and Heureka.cz
Interested women who wanted to test Philips products