Reckitt's dishwasher tablets were reliable, but more expensive than competitors' offerings. Can customers appreciate the added value? And for what would they rather pay more? With these questions, the company's management approached us.
The best solution was reviews in such quantity that they overtake the word of mouth of competing brands. So we sent the products out to the tester community, along with instructions on what to look for when testing. The result was 204 objective, information-dense reviews. Reckitt found that customers see and appreciate the product's benefits. The collected material will be used by Reckitt in a targeted content campaign.
A total of 922 testers who regularly use the dishwasher have signed up for testing.
The total number has reached a remarkable 204 reviews.
Only 1 review out of all of them was negative.
The client expressed 100% satisfaction with our services.