MAST - Jaegermeister wanted to take advantage of the increased popularity of online shopping for its Cointreau orange liqueur. It was looking for a way to promote the small brand and gather enough reviews to boost sales.
We reached 50 female testers over the age of 25 with a pre-testing style challenge. In addition to their reviews, they also surprised us with a number of creative ideas on how to serve Cointreau liqueur. Together with the testers' high-quality photos, this makes for great material for marketing communications.The collected reviews were then translated into Slovak using Testuj.to, and suddenly there were twice as many.
The translation of the reviews doubled their number.
However, only 50 testers were selected for testing.
So many testers visited the test challenge page.
The degree of customer loyalty to the brand.