Last year, the Testfluencers project was the idea of Konektor Influencers, an influencer marketing expert, who invited our Brand Testing Club team to collaborate with them. And within the first few months of its launch, a number of successful collaborations were realized.
The most successful was the campaign for the Lovela brand, which introduced a new product, promoted CSR activities and had a reach of over 1,000,000 impressions. In addition, it received 230 reviews with a 4.8/5* rating and 1,500 people interested in testing it, which Lovela will use in future communications.
A new approach to influencer marketing has started a rapid increase of interest.
Positive reviews are what can convince one to buy.
Lovela product testing reached over 1,000,000 accounts.