Brand Testing Club's Blog
Welcome to the pulse of marketing trends, where we delve into the realms of tester communities, microinfluencers, and the transformative impact of user-generated content. From deep insights into boosting e-commerce conversions through authentic reviews to the latest happenings at Brand Tasting Club, our blog is your compass in navigating the vibrant world of product feedback. Stay ahead, stay informed.
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Your customer is looking for Christmas presents right now
Christmas is fast approaching and shoppers are in full swing searching for the perfect ...
6 min
UGC and reviews through the eyes of generations: what's important to Baby Boomers or Gen Z?
Introduction Consumer behaviour changes with each generation, and this also applies to ...
9 min
How to effectively build Brand Awareness with product testing & reviews
Introduction Product testing and customer reviews are two indispensable components that ...
8 min
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From browsing to buying: How reviews influence consumer behavior
Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.
10 min
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