Brand Testing Club's Blog
Are you curious about how customer reviews, product testing, and user-generated content influence sales? On our blog, you'll find valuable tips, latest marketing trends, and real insights on building trust and boosting conversions.
All articles
Your customer is looking for Christmas presents right now
Christmas is fast approaching and shoppers are in full swing searching for the perfect ...
6 min
UGC and reviews through the eyes of generations: what's important to Baby Boomers or Gen Z?
Introduction Consumer behaviour changes with each generation, and this also applies to ...
9 min
How to effectively build Brand Awareness with product testing & reviews
Introduction Product testing and customer reviews are two indispensable components that ...
8 min
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From browsing to buying: How reviews influence consumer behavior
Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.
10 min
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