Brand Testing Club's Blog
Are you curious about how customer reviews, product testing, and user-generated content influence sales? On our blog, you'll find valuable tips, latest marketing trends, and real insights on building trust and boosting conversions.
All articles
UGC and reviews through the eyes of generations: what's important to Baby Boomers or Gen Z?
Introduction Consumer behaviour changes with each generation, and this also applies to ...
9 min
How to get the most UGC materials for your brand
A product that gets UGC and reviews is always favored in the market. That is, if people ...
9 min
Why authentic reviews are key when shopping online
Online shopping is becoming standard for more and more people. But because they can't see ...
11 min
How To Use UGC To Your Advantage
User-generated content is becoming increasingly important to both customers and brands. ...
12 min
Find out how important UGC is for your brand
People are fed up with traditional advertising. Not only are they tired of it, but many ...
9 min
Find out how to respond to positive, neutral or negative reviews
Probably everyone understands that reviews help to sell. And yes, their number directly ...
11 min
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From browsing to buying: How reviews influence consumer behavior
Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.
10 min
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