This blog will tell you about new marketing trends in the field of collaboration with tester communities. You'll also learn about user-generated content, or getting reviews. There will also be news from the world of Brand Testing Club.
There are quite a few boomers in the Czech Republic and they are a valuable target group for many brands. Most of them are retired, have grown up children and enough money to buy even more expensive products. But how do they perceive online reviews? Do they trust them? And are they important to them at all? Find out more in today's article.
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Brand Testing Club is a new marketing tool that aims to help brands test products and generate reviews across Europe along with other authentic content from testers. This creates priceless advertising that customers trust.
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