This blog will tell you about new marketing trends in the field of collaboration with tester communities. You'll also learn about user-generated content, or getting reviews. There will also be news from the world of Brand Testing Club.
There are quite a few boomers in the Czech Republic and they are a valuable target group for many brands. Most of them are retired, have grown up children and enough money to buy even more expensive products. But how do they perceive online reviews? Do they trust them? And are they important to them at all? Find out more in today's article.
During an economic crisis, a company needs to successfully complete maximum sales without excess costs in order to generate the greatest possible profit. Product returns are a ...
Responses to reviews can both annoy and amaze. When they are organic, written to order and thoughtful, they create a loyal clientele and positive word of mouth. ...
Writing off marketing during a crisis is the second most serious corporate transgression, after shutting down the company coffee machine. It may work in the short term, ...
Reviews don't just have to help your customers. With careful analysis, you can extract information for SEO, product development, advertising and marketing in general. Find out how ...
Recent posts on our blog clearly suggest that the more reviews you have, the better for your business. You may have been pleased to discover that your ...
When a customer reads your reviews, they are looking for very specific things to make a purchase decision. Your job is to make these elements as accessible ...
Reviews are about quantity as well as quality. The number of reviews directly increases conversions and sales. Content often determines whether a customer completes a purchase. Why ...
Collecting reviews before the product is launched? What on earth is the point of that? Not only will you pick up on the product's flaws, but you'll ...
Reviews rule modern marketing, yet they can be forgotten when planning campaigns. Some businesses do this deliberately, thinking that their marketing is different, differently focused, or that ...
Of course, we always try to meet your needs. Don't expect anything else. But only within the limits that we understand and believe are right, ethical and ...
NPS is essential in business. It strongly predicts growth potential, customer satisfaction and brand reputation. It is easy to measure, but easy to misinterpret. Companies also often ...
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Brand Testing Club is a new marketing tool that aims to help brands test products and generate reviews across Europe along with other authentic content from testers. This creates priceless advertising that customers trust.
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