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Brand Testing Club's Blog

Are you curious about how customer reviews, product testing, and user-generated content influence sales? On our blog, you'll find valuable tips, latest marketing trends, and real insights on building trust and boosting conversions.

Why you should build Brand Trust among customers as well as employees

Only a trustworthy brand will win a loyal clientele that makes regular purchases, is not ...

Why to have even average reviews

There is a huge amount of highly negative or positive reviews on the internet, but hardly ...

Reviews and email marketing are a perfect match, find out why!

Reviews and email marketing is dream team, nothing beats a newsletter with reviews, and ...

Quality reviews make SEO work for you: 3 tips on what to look for

Reviews will boost your SEO. They provide valuable keywords, word-of-mouth and ...

What should your product review page look like

Reviews support conversions - find out more in the following overview, based on a study ...

How authentic reviews help on every step of customer journey

From initial research to purchase and recommendation, quality reviews can meet the ...

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From browsing to buying: How reviews influence consumer behavior

Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.

Reviews will boost your SEO